The perfectly practical, stylishly square and very much entry-level Kia Soul is all-new for 2020, even though you may have a hard time distinguishing that newness. The five-seat front-drive hatchback is Kia’s biggest seller, hitting over the 100,000-mark in sales last year. It did that by striking the elusive balance of being both hipster-cool and still very affordable at the same time. Can the new model keep those sales going? Undoubtedly. The third-generation Soul is just over 2 inches longer overall and just over an inch longer in wheelbase. That length barely makes any difference in interior legroom but does add a bit of cargo space in back, which rises to 24.2 cubic feet. Accessing that cargo is a little easier, too, with a wider and lower rear liftgate opening and a nicer grip handle on the hatch itself. The front doors are a little larger, too.
*Mileage based on 2018 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
1MSRP based on base model trim excluding tax, license, registration.
2 For well-qualified lessees.
3 Towing capability varies by trim level and configuration. See Owner’s Manual for proper use.